Optimizing a page or article on your website and learning how to get on the first page of Google is pretty straight forward. You might hire someone to fine tune your work down the track, but anyone can do the most important work themselves.
If you want to land on Googles’ 1st page, it is unlikely to happen unless your site is optimised for Googles search engine ranking factors.
This Tutorial doesn’t guarantee you first place in Google, or any other search engine. But it does tell you what you need to do if you want to be in the running.
1) Website URL. Your domain name should be short and logical. It also helps if you can keep your product, post or service URL short also.
2) Title & URL of the Page. This is the second most important factor of Page Rank.
Title of the post should be logical & up to the mark and according to the post description. It should be not so long and should be described wisely & in short.
URLs of the post should be self explanatory and describes its usability. It should not be like: http://www.example.com/mypage.php?pageid=125
It should be like: http://www.example.com/category-name/page-name.html
3) Headings. There should be a proper provision of the HTML Heading tags (h1, h2, h3, …… h6) at any post of the website. Since Google consider these tags while indexing.
4) Meta Data. Next tip which is very important for Search Engine Optimization is Meta Data.
Metadata is data that describes other data. Meta is a prefix that in most information technology usages means “an underlying definition or description.” Metadata summarizes basic information about data, which can make finding and working with particular instances of data easier.
Metadata such as title, keywords or description helps to provide better descriptions for pages on the site.
This can be used to improve the quality of search results in the site search engine, as well as helping to ‘promote’ more important pages to the top of the results lists.
Metadata can also be used to improve the manageability of the site. By capturing author, review data and expiry date, the problem of out-of-date content can be addressed (if not fully resolved).
5) Mobile Friendliness. According to the Google’s penguin update on April 2015, the mobile friendliness is also now considered as rank building task. The fully Responsive Website will have rank higher than non mobile friendly websites.
6) Socialize your Posts.
7) Keywords Stuffing. Keyword stuffing at your post
8) Website Loading Time. Loading time also affects the website ranking. You can check your website loading time from the sites like pingdom, gtmetrix and see what is the average load time of the website. If you have use various scripts at your website then too, it affects the loading time. You can use the techniques like combining the scripts, defer parsing of the scripts to minimize the loading time of your website. One good alternative to achieve the good site speed using CDN services like cloudflare, maxcdn etc.
9) Create quality & unique content. The best thing that you can do to increase your rankings with Google is to run a quality website. Hire a professional designer to create your page if you can (and if you can’t, be sure to at least avoid having it look like it was made in 1995). You’ll also want to focus on the quality of the text. Google likes to see lots of text with correct grammar and spelling. It will also need to be exactly what people are looking for when they read the preview of your site: if you bait and switch them or they otherwise immediately leave and look for something else, your rankings will be docked.
10) Site Maps. A site map (or sitemap) is a list of pages of a web site accessible to crawlers of search engines or its users. It can be either a document in any form used as a planning tool for Web design, or a Web page that lists the pages on a Web site, Typically, site maps are organized hierarchically, breaking down the Web site’s information into increasingly specific subject areas. There are a number of different types of site maps: organizational chart site maps are quite similar in appearance to a traditional table of contents; others, based on a perspective view of the site, are like a three dimensional model with individual pages upright, like index cards, arranged in sections and linked by lines. Structured Graph Format (SGF) site maps use an XML format language to describe Web site content, and a Java SGF viewer to interact with the data.
You can also Create an XML sitemap that can be submitted to Google, Bing, Yahoo and other search engines to help them crawl your website better using various sitemap generator website.. Create a Text sitemap to have a plain list of all your pages. Create a ROR sitemap, which is an independent XML format for any search engine.